User Research on Autopilot

The insight loop

AI builds context from user behavior and interviews, learns and iterates to form hypotheses—to get to the why.

1

AI analyzes behavior

2

Interviews reveals the why

What's stopping you from getting started?

3

Validated insight

Insight captured8 of 11 confirmed
Insights feed back into the learning loop automatically
Core Feature

Set up once, learn continuously. Peeke interviews users at the right moment and synthesizes insights automatically.

1

Define your research goal

Tell Peeke what you want to learn. It analyzes your funnel data and creates an intelligent interview strategy.

  • AI identifies key drop-off points
  • Generates hypotheses to test
  • Triggers interviews at optimal moments
New Study
Understand why users abandon checkout
Checkout Flow
AI detected 34% drop-off at payment step
2

AI interviews users in-product

yourapp.com/checkout

👋 Hey! I noticed you paused — anything I can help clarify about checkout?

A friendly, non-intrusive widget appears at the right moment. AI conducts natural conversations, adapting questions based on user responses.

  • Triggers based on behavior, not time
  • Asks follow-up questions intelligently
  • 20-40% response rate (vs 3% for surveys)
3

Real conversations, real insights

Recent Responses18 total
SM
Sarah M.
Fear of irreversible actions blocking adoption
Hey Sarah! I noticed you've been using our reports daily, but haven't set up automations yet. What's holding you back?
I don't think I have control over that.
Oh interesting — what makes you feel that way?
I'm scared of accidentally spamming my team with reports.
In what cases do you feel that might happen?
Like if I set it wrong and my whole team gets daily emails they don't want. I don't know how to undo that.
4

AI synthesizes themes and validates hypotheses

Key Themes
1
Need real-time user feedback67%

"No time for interviews"

2
Want to understand activation drop-off44%

"40% never come back"

3
Current tools show what, not why39%

"Analytics show the drop, not the reason"

Validated Hypotheses
Confirmed

Users want faster checkout

12 mentions, 34% drop-off at payment

Needs more data

Trust concerns blocking conversion

3 mentions so far, need 5+ to confirm

Disproven

Price is the main blocker

0 mentions across 18 responses

Funnels: See Where Users Drop Off

Track conversion paths and identify exactly where users leave. Peeke uses this data to trigger interviews at the right moments.

Checkout FlowLast 30 days
12.4% total conversion
8,420

Product View

3,892

Add to Cart

46% converted ⚠️

2,156

Checkout Start

55% converted ⚠️

1,423

Payment

66% converted

1,044

Completed

73% converted

Biggest opportunity: Add to Cart → Checkout

1,736 users dropped here. Peeke will interview them to find out why.

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